Brand (Experience) Manager
Charlotte

About The Whitaker Group: The Whitaker Group is a dynamic organization that fosters community engagement and enhances brand connectivity through innovative events and impactful initiatives. Our portfolio includes various brands and projects, and we strive to create meaningful experiences that resonate with diverse audiences.

Role Overview: The Brand (Experience) Manager will manage brand and company events, activations, and initiatives. This role involves working cross-functionally with the Community Manager and internal departments of The Whitaker Group to execute events and initiatives for various partners. The ideal candidate will have a high level of detail orientation, communication skills, critical thinking abilities, and resource management expertise.

 

RESPONSIBILITIES

• Event Management: Plan, coordinate, and execute brand and company events, activations, and initiatives that align with The Whitaker Group's goals and values.
• Cross-Functional Collaboration: Work closely with the Community Manager and other internal departments to ensure cohesive and successful execution of events and initiatives.
• External Partnerships: Collaborate with external partners to deliver high-impact interactions that enhance brand visibility and community engagement.
• Budget Management: Communicate and manage budgets for events and initiatives, ensuring cost-effective and resource-efficient operations.
• Brand Communication: Effectively communicate brand and community initiatives to stakeholders, ensuring alignment and understanding.
• Market Understanding: Understand the nuances of different markets to tailor events and initiatives that resonate with local audiences.
• Street-Level Interactions: Lead street-level interactions and activations to create memorable and rewarding experiences for the community.
• Impactful Experiences: Design and deliver experiences that leave a lasting impact on participants and contribute to the overall brand narrative.
• Detail Orientation: Maintain a high level of attention to detail in all aspects of event planning and execution.
• Critical Thinking: Utilize critical thinking skills to solve problems, optimize processes, and enhance event outcomes.
• Resource Management: Efficiently manage resources, including staff, vendors, and budgets, to achieve event and initiative goals.

   

SKILLS/QUALIFICATIONS

• Experience: Proven experience in brand management, event planning, or a related field.
• Skills: Exceptional detail orientation, communication, and organizational skills.
• Education: A degree in marketing, business, event management, or a related field is preferred.
• Leadership: Demonstrated ability to lead and manage teams and projects.
• Market Insight: Strong understanding of different markets and the ability to tailor experiences accordingly.
• Financial Acumen: Experience with budget management and financial performance analysis.
• Process Improvement: Proficiency in project management tools and process optimization.
• Flexibility: Willingness to travel as needed to support events and initiatives.

 

Education

A degree in marketing, business, event management, or a related field is preferred.

 

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