Drawing from APB store’s proximity to college towns and the maturing young adult, APB You blends education and exposure to new concepts with the interests of the community. With the HBCU experience as the backdrop for community engagement, the growth and development of the cities and communities informs each activation.
The journey of our consumers and community is important. It’s the journey from point to point that counts and what one learns along the way. Through intentional programming spearheaded by local community members, we make known the seriousness of our commitment to the next generation of educators, business owners, creatives, and more. This form of programming creates deep, long-lasting connections that inevitably prepares the next wave of local change agents.
Capitalizing on the rich culture, creative power, and youthful energy of our APB You audience, we strive to bring about tangible improvements to industry and quality of life. Armed with the knowledge of self, tools to build better business practices, access to mentorship, general wellness and more, each member of the community is more equipped to build a better tomorrow.
"...we strive to bring about tangible improvements to industry and quality of life..."