Strategic Placement and Development.
Drawing from APB store’s proximity to college towns and the maturing young
adult, APB You blends education and exposure to new concepts with the
interests of the community. With the HBCU experience as the backdrop for
community engagement, the growth and development of the cities and
communities informs each activation.
The journey of our consumers and community is important. It’s the journey
from point to point that counts and what one learns along the way. Through
intentional programming spearheaded by retail and local community
members, we make known the seriousness of our commitment to the next
generation of educators, business owners, creatives, and more. This form of
programming creates deep, long-lasting connections that inevitably prepares
the next wave of local change agents.
Capitalizing on the rich culture, creative power, and youthful energy of our APB You audience, we strive to bring about tangible improvements to industry and quality of life. Armed with the knowledge of self, tools to build better business practices, access to mentorship, general wellness and more, each member of the community is more equipped to build a better tomorrow.