Greg Watkins

Based in DETROIT, MI

I’m an artist designer, storyteller, and culture architect, building at the intersection of luxury fashion, music, and cultural legacy. As the founder of PVBB DETROIT LLC, my work is inspired by the rich history of Detroit’s Paradise Valley—where Black excellence thrived, and creativity knew no limits.

For me, fashion isn’t just clothing—it’s a statement. Music isn’t just sound—it’s an experience. Everything I create is rooted in authenticity, exclusivity, and impact, designed to honor the past while pushing culture forward.

Influenced by hip-hop, jazz, and the spirit of reinvention, my focus is on empowering the next generation of creators. Through innovative design, strategic direction, and ownership-driven initiatives, I’m committed to making sure artists and visionaries don’t just contribute to culture—they control it.