Youth. Discovery. Energy.
Connecting with our youngest consumers at the early stages of their journey through style, fashion and sneakers, APB is our consumer connection concept entrenched in youth culture, providing direction as they take their first steps in streetwear and set the tone for future inspiration. Our commitment remains to bring them closer to the brands and products at the foundation of streetwear and fashion, fueling an appetite to uncover more of their passion with every season and delivery.
Fueling The Future.
Every APB space is intended to disrupt the local cultural scene and create a space where the world’s best streetwear brands get embraced, adopted and influenced by a youthful consumer with his eyes set on the globe. Firmly planted in cities and communities where Historically Black Colleges and Universities are at the forefront of the local ecosystem, we have the opportunity to introduce our young style-minded audience to eponymous labels such as Billionaire Boys Club, Ice Cream, Comme Des Garçons PLAY, Pleasures and many others.
A Window Into Our Community.
As we bring in our consumers closer to our worldview and reflect their stories, visions and passions to the world, we look to every APB door to serve as an accessible space for our community to learn, grow and expand their knowledge base. Through APB YOU programming every single one of our spaces offers all in our vicinity and audience the chance to contribute to our purpose while seeking out and building out their own. It is our mission to represent all the communities we serve, and each location is a larger opportunity to fulfill our mandate.